What is the Marketing Agency Selection Process from EOI and RFP to Negotiation and Terms?
This is the ideal process for selecting the right Marketing Agency to work with:
- Desk research marketing agencies and select a top 5 – 15 companies you believe could do a great job.
- Send each company your EOI and select a top 2 – 5
- Send your top 2 – 5 the full RFP
- Select the top agency to work and negotiate terms