Terms, Jargon, and FAQ’s

Terms and Jargon of the RFP Process.

If you’ve ever got confused by something to do with the RFP process here’s a glossary of terms for you to look at.


  • EOI – Expression of interest. Basically asking the marketing agency to provide proof they can do what you’re looking for by sharing examples.
  • Creds – Slag for Credentials. Basically a list of clients or examples relevant to you proving they can do what you ask.
  • RFP – Request for Pitch. Basically asking the marketing agency to pitch to you WHY, WHAT WHO, & HOW they will achieve your goals.
  • RFT – Request for Tender. Basically, an overkill way running an RFP process and tends to limit results because it’s time-consuming for both yourself and the agency.
  • RFQ – Question For Quote. If money is less of a problem often or you want the agency to really understand your business needs before quoting a price you can request a full price quotation. This again is a lot of work on both sides which you as a client will probably pay for.


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